Long before it was full of Spring Break beach clubs and taco stands, Rosarito was a glamorous hub. Hollywood stars and U.S. servicemen partied at the few great hotels along the strand. I remember it differently as a kid. We often camped near the beach. I loved playing in the warm water with my siblings, a few feet from my parent’s teardrop trailer. One afternoon my mother had a big pot boiling on the back kitchenette and pulled a steaming red alien from the waters. It was my first lobster, caught by my dad who tagged along with locals. Over the years, each time we would visit Rosarito, the city had new amenities and returning now still excites me.
The Hotel Rosarito tower from the beach.
Camping has moved much further out of town now but finally I had a chance to visit the historical, Rosarito Beach Hotel. My young parents couldn’t afford the luxury then, but today travelers have the benefit of a generous exchange rate. Whether one of the traditional beach rooms, a villa, a suite in the tower or a visit to the spa, the hotel has managed to retain its historical, Spanish Colonial style while upgrading with all the amenities a visitor could want.
Here’s a glimpse of a rest stop on the coast route to visit Rosarito:
Today, Rosarito is an easy getaway, less than two hours by car from my hometown of San Diego. It’s fairly simple to drive from the border but I prefer being a passenger and watching the changing landscape. The coastal route along the toll road is my favorite ride south. There’s also an interior road from Tijuana which, while more crowded, is actually shorter. Those not wanting to drive have the benefit of bus and van services too. I left the driving to others on the most recent trip while joining a few friends and enjoyed a pleasant, air conditioned Tiketon shuttle van from the border. Before I knew it, we were walking into the historical lobby of the Rosarito Beach Hotel.
We checked in quickly and walked from the historical side of the property to the newer tower. This is the part of the hotel that I’d often seen from the freeway on trips to Ensenada or La Bufadora. The tower lobby ceiling loomed over us and opened to a tempting, spacious pool and bar. I had to pass on a swim as we were meeting soon for Margaritas and a short tour of the spa.
Tower bedroom suite
The hotel is partly condos and members have their own pool – on the rooftop with the best views in the region. On one side is the ocean, on the other the hill country of Baja spreads to the horizon. Beaches stretch as far north and south as one can see. It’s a beautiful spot for a swim too!
The Rosarito Beach Hotel, members only, rooftop pool
The view to the Tower pool from my room veranda
The original owner’s home has been converted into the Casa Playa Spa and a private dining space. Above the tiled entrance lobby, guest rooms are now service spaces for massages, facials, body wraps and other services. We learned that booking must be done in the spa itself and not to rely on the hotel desk.
The original home that now houses the spa and event space.
North of the hotel the beach area is spotted with big dance clubs that still roar to life on weekends but now there are more Mexicans partying than boozy, American college students. Weekends find families on the beach where tables can be rented by the hour, with or without umbrellas. Mariachis and food vendors come to you!
Dinner at Susanna’s
In the evening we went south from the hotel and stepped through a stone archway for dinner at Susanna’s. Susanne Stehr is a California girl who fell in love with the graceful beach style of Rosarito years ago. A natural interior designer, her restaurant is glowing with color and textures. Chairs are deeply upolstered, charger plates gleam as if in a home dining room and fresh creative dishes are served ‘California Style.’ Favorites include the Citrus Fruit and Sonoma Chicken Salad, Strawberry Salmon and Sonora Ribeye Steak entrees. Appetizers updated from local traditions like Jalapeno Cream Cheese Empanadas and Susanna’s Gourmet Tamales are moist and mild. The wine list overflows with vintages drawn from the famous Valle de Guadalupe wine region not 25 miles away.
You’d think we would never eat again but the next morning found us in the hotel main dining room for breakfast. So hard to choose from so much! Soon after being seated the table filled with platters of (shredded, roasted beef) machaca and eggs, fluffy omelets, home made sauces and delicious breads accompanied by fresh squeezed orange juice and mugs of aromatic coffee.
Rosarita Hotel Dining Room
Luckily there was time for a walk before returning to the border and we sauntered along the main road, passing cafes and restaurants, night clubs and shops. Across the beach road, neighborhoods stretched up to the main highway. Kids in uniforms walked past quickly on their way to school. There were several churches and more cafes full of locals. Here the village life style still works side-by-side with tourism. It’s a big part of why I love Baja and to visit Rosarito.
A food truck on the main street of Rosarito
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If you plan to visit Rosarito:
Crossing the International border takes a bit of preparation but recent improvements are making it easier and wait times shorter. Here’s a post about what to expect. I update it often.
Transportation around the region from the U.S. – Contact Tiketon for van pick up and prices: 619-428-0011 / To and from the Tijuana airport: 683-8113
Thank you to our Binational Liason, Juan Arturo Saldaña Angulo with Tijuana Tourism and Convention Bureau and tour organizer, Alexa Williams Meisler. The trip sponsors were the Tijuana Tourism and Convention Bureau and Rosarito Beach Hotel with transportation provided by Ticketon and Turismo Express.